Clif Bar Inc. Expands Its 2001 Support for Multisport Events

Highlights of this Major Sponsorship Initiative Include the Dannon
Duathlon Series and the Punishing Escape From Alcatraz Triathlon

BERKELEY, Calif., June 18, 2001 - Clif Bar Inc., a leading producer of all-natural energy and nutrition foods, announced today a major boost in its 2001 triathlon and duathlon sponsorship program. Clif Bar Inc. is increasing its commitment with involvement in more than 100 events around the country.

"We're excited about making a contribution to multisport events," said Jeff Johnson, Field/Events Marketing Manager of Clif Bar Inc. "Our products are designed with endurance athletes in mind. For us, there's no better reward than creating products that energize triathletes and duathletes so they can achieve their goals, plus have fun along the way."

The company is the official gel of the upcoming Half Vineman and Vineman in Santa Rosa, Calif. (July 8, Aug. 11, respectively). Clif Bar Inc. also was the official bar and gel of such recent major triathlons as Blackwater Eagleman in Columbia, Md. (June 3), San Francisco's Escape From Alcatraz (June 10), and the Gulf Coast Triathlon (May 12) in Panama City Beach, Fl. In addition, Clif Bar Inc. is sponsoring the Dannon Duathlon Series.

Grassroots events are another important part of Clif Bar Inc.'s sponsorship program, with more than 50 local and regional events slated for 2001.

Based in Berkeley, Calif., Clif Bar Inc. is a leading maker of great-tasting, all-natural energy and nutrition foods. The company's products include the Clif Bar, the energy bar providing nutrition for sustained energy; The Clif Bar Ice Series, the energy bar with real chocolate icing, caffeine and bold new flavors; Luna, the whole nutrition bar for women; and Clif Shot, the natural energy gel for endurance activities.