Xterra Expands To Australia
from
Xterra Press Release
on
November 13, 2000
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Honolulu, HI (November 11, 2000)...TEAM Unlimited, Hawaii-based owners of
the XTERRA USA, International and World Championship multi-sport race
series, announced today the launch of the sport Down Under with the XTERRA
Australia Tour slated for February, 2001.
XTERRA, the leading off-road multi-sport, is a unique race that bridges the
gap between the mature mountain bike market, and traditional triathlon
competition, by combining a 1.5-kilometer swim with a 30-kilometer mountain
bike and an 11-kilometer trail run.
The Australian series will be organised by Xtri Australia, a sports
marketing firm composed of three of Australia's senior multi-sport
personalities. The trio includes the man behind the resurgence of Ironman
Australia and the initiator of the Uncle Tobys Super Series, Graeme Hannan,
multi-sport marketing and public relations expert Nick Munting, and
multi-sport coach, Brett Mace.
"We've already received a great reaction to XTERRA," said Xtri Australia
Media Director, Nick Munting. "Australian XTERRA experts have signed for
the first rounds. Toeing the line in round one will be 2000 XTERRA Points
Series runner-up, Jody Purcell and XTERRA Great Britain runner-up, Raeleigh
Tennant."
The XTERRA Australia Tour will be the first cross country multi-sport
series in the country, and features four stops, culminating in the nation's
capital:
XTERRA Falls Creek @ Falls Creek, Victoria February 3- 4, 2001
XTERRA Canberra @ Canberra, ACT March 10-11, 2001
XTERRA Yeppoon @ Yeppoon, Queensland August 11-12, 2001
XTERRA Australia Championship @ Canberra, ACT December 8-9, 2001
The XTERRA concept will be launched at what will be Australia's highest
ever triathlon, to be held at 5,000 feet elevation at Falls Creek, in the
mountains of Victoria. XTERRA Falls Creek will be a sprint XTERRA race
consisting of a 500-meter, wetsuit mandatory swim, a 20-kilometer mountain
bike through ski runs, and a 7-kilometer trail run.
Race two will be XTERRA Canberra, held at Black Mountain Peninsula in the
heart of the country's capital city, on March 10. Race three will take
place August 12 at Yeppoon in central Queensland. The fourth and final
race of the series will be the national championship, XTERRA Australia, on
December 10, also scheduled for Canberra.
To kick-off the series, a points score, incorporating the first three
events, will qualify competitors for the 2001 XTERRA World Championship, to
be held October 14 on the island of Maui. Winners of the inaugural XTERRA
Australia Championship will qualify for the 2002 XTERRA World Championship.
As in the U.S., the Australian events will feature the XTERRA Experience -
a weekend-long festival designed to attract outdoor enthusiasts and their
families, and incorporating:
XTERRA Expo
XTERRA Jr. - Children's XTERRA
Xtri 1500 - open or rough water swim
Xtri Scramble - 6 /11-kilometer cross country fun run
XTERRA University - clinics by top athletes, coaches and sport-specific
experts
XT Sprint - 750-meter swim, 15-kilometer mountain bike, 6.5-kilometer trail
run
XTERRA - 1.5-kilometer swim, 30-kilometer mountain bike, and 13km trail run.
With the introduction of XTERRA in Australia, the XTERRA's global reach
extends to five countries, incorporating 30 events in the USA, Canada,
Japan, the UK, and Australia. Plans are also underway for the launch of
XTERRA New Zealand, also to be organised by Xtri Australia.
A trademark of TEAM Unlimited, XTERRA is a brand that has rapidly become
synonymous with active, outdoor lifestyles. It encompasses:
* The worldwide, 30-stop XTERRA off-road race and festival series
* fifteen television shows for 2001 air on CBS, ESPN, and Outdoor Life
Network* the award winning Nissan North America's Xterra sport utility
vehicle* XTERRA QE3 Energy Bar and Drink
* Freestyle XTERRA sport watch
* XTERRA Gear branded apparel and merchandise
* xterraplanet.com - coming soon to the world wide web.
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